Friday, August 8, 2008
Techniques to Bulking Up Your Opt in List
The opt in list is considered to be one of the best email marketing tools found on the internet. It can provide you with a vessel to promote products or services for you target audience. The opt in list can also allow for company relationship building with list subscribers. To use an opt in list efficiently it is essential to acquire a large subscriber base.
The trick to building a large opt in list is to provide potential subscribers with an incentive. The fact is most people do not care about your business and do not have enough time to look at your email. Without a reason to apply for your opt in list they are never going to. Here are some ways to get people to subscribe to your emails
Using incentives is the best way to get people to subscribe, but there are a few things to remember when developing the incentive. First and foremost do not put the company at financial risk when trying to create giveaways. In the long run it will not be cost effective. You need to make sure that your incentives are valuable to your target audience. If not, they might even view your attempt to sign them up as an insult, so it is important to be informed on what they need.
Some popular incentive ideas are: vehicle donation programs special reports, quality information about products or services, coupons and sweepstakes. Keep in mind that all of these incentives must coincide with what would be useful to the subscriber.
Subscription exchange incentives work by providing access to a member's only area of your website. This part of the website needs to elaborate on certain important topics and information that is unavailable elsewhere.
Some email marketing experts suggest using pop-up windows as a resource to gather a rich opt in list. I do not suggest using these because they are viewed as scams. As research shows, pop-up ads have been deemed by the public to be low and ineffective marketing tool. They are data recovery raid and can actually create the opposite reaction from your potential subscribers. Not many people want to be associated with companies that uses dirty pop-up ad tricks. Imagine if you were watching television and in the middle of your show a commercial appeared in the corner of the screen while the show was Home owner secured loan playing. It would poorly represent your company.
Acquiring a solid opt in lists is not easy but it is the key to gaining success in email marketing. There are many tactics used to bulk of the list but it is important to choose the right method of doing so.
About the Author: Kurt is the Public Relations Manager for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing for businesses so they can get and keep more customers. Visit loyalemail.comloyalemail.com to see how their proven online marketing services can increase your customer loyalty & overall sales.
